Butler Branding
Butler Branding was a marketing agency based out of Fresno, California. In 2022, Sean, the creative director asked me to create a commemorative illustration for their company to celebrate 10 years of business. The concept behind the illustration was merging two ideas: iconic buildings from downtown Fresno and Butler's core brand values as a company. I mixed in the brand value iconography throughout the downtown scene as subtle nods.
It was eventually used as a wall graphic in their office, then later turned into a pop up wall display for their 10 year anniversary party.
Services
Illustrations
The Process
I started with a basic mood board to align on style then created a photo-bash of the building composition. Finally I created a rough sketch layout then built the final art over the top.
