your product deserves to look as good as it actually is.

In short, Branding is just your reputation from the eyes of your customer. Of course this varies from person to person, so in theory we have endless variations of our "brand" depending on who you ask.What we do in a branding project is design beyond the logo. We talk about your brand story, your competitors, your audience, and use that data as a guide to design the specific brand that aligns with your business goals.As you've probably already have experienced, a new logo on its own doesn't move the needle.Get your brand story and positioning right, make it look legit, pair it with a product and customer experience that actually delivers, and that's what turns a one-time shopper into a super fan.

Branding is a long-term investment that influences how customers perceive, trust, and remember your business.A strategically built brand identity helps:Build trust and recognition before customers ever experience your product.Create consistency by giving your team clear guidelines for using your brand across packaging, social media, your website, and every other customer touchpoint.Support premium positioning. When your product is exceptional but your branding doesn't reflect that quality, potential customers may choose a competitor before they've even had the chance to try what you offer.

Every project begins with a strategy/creative direction phase, followed by curated moodboards. This process ensures we're aligned on the overall look and feel before anything ever gets designed.Once the creative direction has been approved, a set amount revision rounds are always included in my process. (The amount of rounds is dependent on the service type) If additional revisions are needed beyond those included, they're always available at my standard hourly rate. This keeps the project moving while giving you the flexibility to continue refining if needed.

You could, but here are some things to consider:AI won't provide solutions based on lived experience in the design fieldTime you spend prompting AI is time spent away from other business tasksBuyers are becoming increasingly opposed to businesses using AI for design

While product based businesses are my niche, I serve clients in all industries as long as there is a good fit. Feel free to fill out an inquiry form and we can discuss your project!