Tiger Head Coffee
I found a vintage tin labeled Tiger Head Coffee while scrolling on Pinterest one day and was immediately drawn to how bold and powerful the imagery was. After noticing it read "Established 1843" I thought it would be a perfect opportunity to imagine it as a modern brand as a concept project.
Services
Visual Identity, Social Media, Web, Illustrations, Packaging
The Process
I wanted to keep that bold tiger head energy while paying tribute to the brand's history with some vintage-inspired typography. I also thought about who this brand's biggest super fan would be, and built everything to speak directly to their tastes.
From there, I built out a logo family flexible enough to work across applications, plus how the brand shows up in action across social media and web.
